List of products by brand Felce Azzurra

Felce Azzurra: 
Italian tradition of well-being and personal care

Perfumes, body wash and iconic soaps: Felce Azzurra combines Italian tradition with natural ingredients for authentic personal care.

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The essence of Felce Azzurra: history, quality and its most iconic products

Felce Azzurra is a historic icon of Italian tradition in the world of personal care and home fragrance.

The brand was born over a hundred years ago thanks to the experience and passion of the Paglieri family, establishing itself over time as a synonym for quality, reliability, and an unmistakable fragrance. Based in Italy, Felce Azzurra combines research, innovation, and respect for tradition, offering a range of products formulated with natural ingredients and dermatologically tested.

The brand's philosophy is based on harmony between body and mind, with product lines ranging from Felce Azzurra shower gel, to soaps, shampoos, deodorants, and even laundry and household products. Each formula is designed to offer a unique sensory experience, with enveloping and recognizable fragrances.

The Felce Azzurra fragrance, distinctive and protected by patents, is the beating heart of the brand, the result of over a hundred secret ingredients that make it unique and timeless.

Today, Felce Azzurra continues to be a point of reference for those seeking quality products, crafted with artisanal care and a strong Italian identity. The brand is present in over 50 countries, confirming its global success and ability to maintain high-quality standards. With Felce Azzurra, every daily gesture becomes a ritual of well-being, fragrance, and tradition.

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Among the most beloved products from Felce Azzurra stand out three excellences: the shower gel, the soap, and the Felce Azzurra fabric softener. These items represent the heart of the body and home care line, combining effectiveness, enveloping fragrance, and skin-friendliness.

The famous Felce Azzurra shower gel is known for its intense and relaxing fragrance, composed of a secret blend of over 100 aromatic ingredients. Its creamy formula gently cleanses, leaving the skin soft and scented for a long time. Suitable for the whole family, it is a dermatologically tested product that respects the skin’s natural pH.

The Felce Azzurra soap, available in both liquid and solid form, is another iconic product of the brand. Rich in moisturizing agents and with a classic and persistent fragrance, it is perfect for daily use, both for hands and face. It is formulated to be gentle yet effective in cleansing.

Finally, Felce Azzurra fabric softener turns every wash into a sensory experience: its fragrances, inspired by the brand’s historic scent, provide softness and long-lasting freshness to fabrics, while respecting fibers and sensitive skin.

The quality of materials, attention to detail, and constant innovation make these products perfect for those seeking an authentic and safe Italian beauty routine. Felce Azzurra stands out for its use of natural ingredients, environmental consciousness, and a recognizable design that has always evoked the elegance and tradition of Made in Italy.

Find out how to receive Felce Azzurra products at your home!

Felce Azzurra Quality

CERTIFICATIONS

Felce Azzurra has always been synonymous with quality. Its products are developed in full compliance with the most stringent standards in terms of safety, sustainability, and performance. All cosmetics are dermatologically tested and formulated to respect the skin’s natural pH, making them suitable for daily use by the whole family. With a focus on environmental awareness, many items are made with biodegradable formulas and packaged in recyclable materials. Felce Azzurra operates in accordance with the strictest directives of the European Union and stands out for its adherence to process certifications such as ISO 9001 (quality management) and ISO 22716 (good manufacturing practices for cosmetics - GMP). These recognitions ensure constant control throughout the entire production chain and demonstrate the company’s ongoing commitment to transparency, safety, and reliability.

SUSTAINABILITY AND FUTURE VISION

Sure, here's the English translation, keeping everything exactly as in the original without any alterations: --- Sustainability is today one of the pillars of Felce Azzurra’s philosophy, which, through the strategic project “Future Vision,” looks toward a more conscious, modern, and responsible industrial model. The brand, part of the Paglieri Group, has made concrete investments — over 25 million euros in the 2022–2024 three-year period — to innovate facilities, improve production processes, and reduce its environmental impact. A tangible example is the acquisition of Agopag, an internal company for the production of bottles and caps, which has made it possible to reduce the use of external transport and cut CO₂ emissions by around 2,000 trucks per year. Furthermore, the Spinetta Marengo plant has been equipped with a high-efficiency photovoltaic system that has reduced the energy footprint by 19%. In 2024, Felce Azzurra published its first Sustainability Report, a document that outlines its commitment to the environment, natural resources, and people. Over 1,000 hours of training have been dedicated to employees, while numerous collaborations with schools, universities, and local institutions strengthen the bond with the community. A long-term vision that makes the brand a benchmark in sustainable personal care and responsible innovation.

FAQ FELCE AZZURRA

The brand Felce Azzurra belongs to the Italian company Paglieri, founded in 1876 in the city of Alessandria. Paglieri is a historic company that develops and distributes a wide range of products dedicated to personal care, home care and laundry, and Felce Azzurra represents one of its most recognizable and long-lasting brands.

Currently, the company is led by Debora Paglieri, who holds the role of CEO and represents the sixth generation of the family at the helm of the company. The headquarters remains in Alessandria, and the activity continues to be focused on the production of articles for daily well-being and environmental fragrance.

In summary, Felce Azzurra is a brand owned by Paglieri S.p.A., a family-run company with a long tradition, now carried on by Debora Paglieri.

Felce Azzurra body cream is available in various perfumeries, well-stocked supermarkets, pharmacies and online. Among the digital channels, one of the most convenient and reliable ways to find it is on VicoFoodBox, the shop specialized in Italian products, where you can receive comfortably at home even if you live abroad.

VicoFoodBox often offers a wide selection of Felce Azzurra products, including moisturizing body creams, known for their delicate texture and the brand’s typical enveloping fragrances. In addition, thanks to fast shipping and dedicated customer service, it is one of the most practical options for buying your favourite products across Europe.

So, if you are wondering where to buy the Felce Azzurra body cream, VicoFoodBox is a safe and affordable choice.

The Felce Azzurra fragrance is an iconic, enveloping and timeless fragrance, known for its secret composition made up of over 100 natural aromatic ingredients. The fragrance is a harmonious mix of fresh, floral and talcate notes, designed to evoke a feeling of cleanliness, well-being and comfort.

The heart of the fragrance combines fern, white musk, lavender, bergamot and orange blossom, creating a balance between freshness and elegance. It is a distinctive fragrance, immediately recognizable, that represents more than a century of Italian style and quality.

In summary, Felce Azzurra is a classic perfume, fresh and relaxing, perfect for those who love fragrances that convey cleanliness, tradition and authenticity.

The name "Felce Azzurra" comes from the union of an evocative image and a symbolic color. The fern, evergreen plant, represents nature, freshness and an aura of mystery, while the blue recalls cleanliness, serenity and the feeling of a clear sky. Together, these two elements create an image that immediately communicates well-being, purity and naturalness.

Originally, Felce Azzurra was a cologne, and the name was chosen precisely to evoke a fresh scent, natural and easily recognizable.

Fern: a lush plant typical of humid and wooded environments, linked to nature and freshness, but also to the mystery and green elegance of unspoilt places.

Blue: color that, in the collective imagination, suggests cleanliness, lightness and tranquility, transmitting an immediate sense of order and well-being.

Association of the two elements: the combination creates a visual and olfactory identity consistent with the brand’s values: cleanliness, naturalness, balance and serenity.

The name was invented by Ludovico Paglieri, son of the founder Luigi Paglieri, in the '20s, when the company produced mainly perfumes. The idea was to find an evocative and distinctive name, able to leave its mark. The fern, in this context, also plays with the adjective "happy", reinforcing the positive and harmonious brand identity.

The Felce Azzurra Products

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